Unit 4.6 - International Marketing [HL only]
What you need to know and understand:
- The opportunities and threats posed by entering and operating internationally
Conceptual Understandings:
- Change in the business structure can impact a business’ financial resources
- Creativity in financial reporting can have diverse impacts in a business
- Ethical financial and accounting practices can be a form of sustainable business behavior
Questions to consider:
- Many ads use scientific language. What does this tell us about the hierarchy of different areas of knowledge?
- To what extent are marketing practices a reflection of the values of a given time and culture?