Place [Distribution]
When a company makes decisions regarding place, they are trying to determine where they should sell a product and how to deliver the product to the market. The goal of business executives is always to get their products in front of the consumers that are the most likely to buy them.
In some cases, this may refer to placing a product in certain stores, but it also refers to the product's placement on a specific store's display. In some cases, placement may refer to the act of including a product on television shows, in films, or on web pages in order to garner attention for the product.
The 1995 movie GoldenEye was the seventeenth installment in the James Bond movie franchise. It was the first Bond movie not to feature an Aston Martin car. Instead, the British actor Pierce Brosnan got into a Z3 by BMW. Although the Z3 was not released until months after the film had left theaters, BMW received 9,000 orders for the car the month after the movie opened.
https://www.investopedia.com/terms/f/four-ps.asp#:~:text=Product%2C%20price%2C%20promotion%2C%20and,of%20a%20good%20or%20service.
In some cases, this may refer to placing a product in certain stores, but it also refers to the product's placement on a specific store's display. In some cases, placement may refer to the act of including a product on television shows, in films, or on web pages in order to garner attention for the product.
The 1995 movie GoldenEye was the seventeenth installment in the James Bond movie franchise. It was the first Bond movie not to feature an Aston Martin car. Instead, the British actor Pierce Brosnan got into a Z3 by BMW. Although the Z3 was not released until months after the film had left theaters, BMW received 9,000 orders for the car the month after the movie opened.
https://www.investopedia.com/terms/f/four-ps.asp#:~:text=Product%2C%20price%2C%20promotion%2C%20and,of%20a%20good%20or%20service.
What you need to know and understand:
- The importance of different types of distribution channels
Conceptual Understandings:
- Social, cultural and technological change can impact the language and medium of marketing
- Creative ways of informing stakeholders can lead to positive business outcomes
- Ethical marketing practices can enhance a business’ brand image
- Sustainable marketing practices can be effective for business success
Questions to consider:
- Can companies know us better than we know ourselves?
- How might a company protect against sample error and bias when designing primary market research?
- Are there different criteria for ethical standards for online services compared to physical products?
- Are consumers rational?
- Are predictions in the human sciences inevitably unreliable?
- How might the language used in focus groups influence the conclusions that are reached?
- Are consumers too unpredictable to study scientifically?
- Is it possible to eliminate the effect of researcher bias when conducting market research?
- What impact has social media had on how consumers acquire and share knowledge of products?
TEXTBOOK unit 4.5 4
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HOW can you get your product to the consumer?
HOW do you get the right product to the right consumer?
Is there an ideal PLACE to sell your product?
HOW do you get the right product to the right consumer?
Is there an ideal PLACE to sell your product?
- Wholesaler?
- Distributor?
- Agent?
- Retailer?
- Independent retailer?
- Chain retailer?
- Supermarket?
- Hypermarket?
- Department store?
- Vending machine?
- eCommerce?
- Telemarket?
- Mail order?
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