Unit 1.1 - What is a business?
What you need to know and understand:
- The nature of business
- Primary, secondary, tertiary and quaternary sectors
- Entrepreneurship
- Challenges and opportunities for starting up a business
Conceptual Understandings:
- Change is essential for businesses to achieve their desired aims
- Creative business planning can lead to organizational success
- Ethical business behavior improves a business’ image as well as customer loyalty
- Sustainable business practices can enhance a business’ existence
Questions to consider:
- How do assumptions about what a business is and how a business works vary by industry and location, and what implications does this have for business actors?
- To what extent are the language and customs of business management based on the English language and Western tradition, and what implications does this have for business cultures around the world?