Unit 1.3 - Business Objectives
What you need to know and understand:
- Vision statement and mission statement
- Common business objectives including growth, profit, protecting shareholder value and ethical objectives
- Strategic and tactical objectives
- Corporate social responsibility (CSR)
Conceptual Understandings:
- Change is essential for businesses to achieve their desired aims
- Creative business planning can lead to organizational success
- Ethical business behavior improves a business’ image as well as customer loyalty
- Sustainable business practices can enhance a business’ existence
Questions to consider:
- Do we have self-evident beliefs about what the objectives of a business are or how a business operates? If so, which ones and how could we challenge them?
- What needs to be true for ethical objectives to contribute to good strategy? What needs to be true for business strategy to be ethically laudable?
TEXTBOOK unit 1.3
|
|
|
|