Unit 4.3 - Sales Forecasting [HL only]
What you need to know and understand:
- The benefits and limitations of sales forecasting [HL only]
Conceptual Understandings:
- Social, cultural and technological change can impact the language and medium of marketing
- Creative ways of informing stakeholders can lead to positive business outcomes
- Ethical marketing practices can enhance a business’ brand image
- Sustainable marketing practices can be effective for business success
Questions to consider:
- To what extent is consumer behavior rational?
TEXTBOOK unit 4.3
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