Process
Process is logistics. Consumers increasingly demand fast and efficient delivery of the things they want, when they want them
https://www.investopedia.com/terms/f/four-ps.asp#:~:text=Product%2C%20price%2C%20promotion%2C%20and,of%20a%20good%20or%20service.
https://www.investopedia.com/terms/f/four-ps.asp#:~:text=Product%2C%20price%2C%20promotion%2C%20and,of%20a%20good%20or%20service.
What you need to know and understand:
- The importance of delivery processes in marketing a service and changes in these processes
Conceptual Understandings:
- Social, cultural and technological change can impact the language and medium of marketing
- Creative ways of informing stakeholders can lead to positive business outcomes
- Ethical marketing practices can enhance a business’ brand image
- Sustainable marketing practices can be effective for business success
Questions to consider:
- Can companies know us better than we know ourselves?
- How might a company protect against sample error and bias when designing primary market research?
- Are there different criteria for ethical standards for online services compared to physical products?
- Are consumers rational?
- Are predictions in the human sciences inevitably unreliable?
- How might the language used in focus groups influence the conclusions that are reached?
- Are consumers too unpredictable to study scientifically?
- Is it possible to eliminate the effect of researcher bias when conducting market research?
- What impact has social media had on how consumers acquire and share knowledge of products?
TEXTBOOK unit 4.5 6
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