Choosing Effective Market Research Techniques
You and your team are employed by Dachpian Inc. Marketing Consulting Firm. We have been contracted by the American School of Warsaw Athletic Council to help them gain a larger market share on campus. The memo below will explain what it is they are looking for. In order to achieve the council's objective:
- Which primary research techniques would you use? Why?
- Which primary research techniques would you NOT use? Why?
- Which secondary research techniques would you use? Why?
- Which secondary research techniques would you NOT use? Why?
- How do your market research participants dictate your choices of techniques?